Jacqueline “Jackie” Rhinehart, is an executive who has reached the pinnacle of success in two important areas of the music industry, Marketing and Publicity. As the first Sr. Vice-President of Marketing at Universal Records, (Universal Music Group), which encompasses the legendary Motown Records, she directed multi-million dollar advertising and media campaigns, as well as developed successful cross-promotional ventures among Universal/Motown artists with blue-chip companies such as Coca-Cola, Seagram, Budweiser and Viacom- owned BET & MTV among others. Artists like Nelly, Erykah Badu, Cash Money, Boyz II Men and Sean “P-Diddy” Comb’s highly successful Bad Boy Entertainment have all benefited from this brilliant and “go get ‘em” executive.
A masterful omni-media strategist, Ms. Rhinehart creates packages for all media outlets, including music videos, the internet, print, television and radio for her artists. Prior to her long tenure at Universal, she served as Sr. Director of Publicity at Arista Records under the leadership of legendary music impresario Clive Davis. Overseeing the Urban Publicity Department, she developed campaigns for a wide variety of artists that included Dionne Warwick, Whitney Houston, Toni Braxton, TLC, Lisa Stansfield, Kenny G. and the Queen of Soul Aretha Franklin. During her tenure at Mercury Records, it was Ms. Rhinehart who helped transform a former Miss America, Vanessa Williams, into a gold and platinum selling artist.
Ms. Rhinehart is also a published journalist and this South Carolina native once served as Director of the South Carolina’s Governor’s Mansion, planning and directing all the public and legislative events at the residence and coordinating the First Lady’s itinerary and official schedule.