{"id":18310,"date":"2019-02-21T12:00:18","date_gmt":"2019-02-21T17:00:18","guid":{"rendered":"https:\/\/livinglegendsfoundation.com\/staging\/8684\/?p=18310"},"modified":"2019-02-19T22:37:44","modified_gmt":"2019-02-20T03:37:44","slug":"ptl-profile-michael-johnson-jr","status":"publish","type":"post","link":"https:\/\/livinglegendsfoundation.com\/staging\/8684\/2019\/02\/21\/ptl-profile-michael-johnson-jr\/","title":{"rendered":"PTL Profile: Michael Johnson Jr"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft size-medium wp-image-18311\" src=\"https:\/\/livinglegendsfoundation.com\/staging\/8684\/wp-content\/uploads\/2019\/02\/LLF_NextGeneration_Michael-Johnson-Jr-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/livinglegendsfoundation.com\/staging\/8684\/wp-content\/uploads\/2019\/02\/LLF_NextGeneration_Michael-Johnson-Jr-300x300.jpg 300w, https:\/\/livinglegendsfoundation.com\/staging\/8684\/wp-content\/uploads\/2019\/02\/LLF_NextGeneration_Michael-Johnson-Jr-600x600.jpg 600w, https:\/\/livinglegendsfoundation.com\/staging\/8684\/wp-content\/uploads\/2019\/02\/LLF_NextGeneration_Michael-Johnson-Jr-100x100.jpg 100w, https:\/\/livinglegendsfoundation.com\/staging\/8684\/wp-content\/uploads\/2019\/02\/LLF_NextGeneration_Michael-Johnson-Jr-150x150.jpg 150w, https:\/\/livinglegendsfoundation.com\/staging\/8684\/wp-content\/uploads\/2019\/02\/LLF_NextGeneration_Michael-Johnson-Jr-768x768.jpg 768w, https:\/\/livinglegendsfoundation.com\/staging\/8684\/wp-content\/uploads\/2019\/02\/LLF_NextGeneration_Michael-Johnson-Jr-1024x1024.jpg 1024w, https:\/\/livinglegendsfoundation.com\/staging\/8684\/wp-content\/uploads\/2019\/02\/LLF_NextGeneration_Michael-Johnson-Jr-60x60.jpg 60w, https:\/\/livinglegendsfoundation.com\/staging\/8684\/wp-content\/uploads\/2019\/02\/LLF_NextGeneration_Michael-Johnson-Jr-360x360.jpg 360w, https:\/\/livinglegendsfoundation.com\/staging\/8684\/wp-content\/uploads\/2019\/02\/LLF_NextGeneration_Michael-Johnson-Jr-580x580.jpg 580w, https:\/\/livinglegendsfoundation.com\/staging\/8684\/wp-content\/uploads\/2019\/02\/LLF_NextGeneration_Michael-Johnson-Jr-860x860.jpg 860w, https:\/\/livinglegendsfoundation.com\/staging\/8684\/wp-content\/uploads\/2019\/02\/LLF_NextGeneration_Michael-Johnson-Jr.jpg 1080w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>My name is Michael L. Johnson Jr, Music Producer and CEO at Swaves Entertainment. My parents are Michael and Johnna Johnson. For as long as I can remember, I\u2019ve been exposed to the Music Industry. Both of my parents have either been performers and\/or executives in the music world. My mom performed &amp; worked in the music business at Motown, Urban Network &amp; Billboard. From an early age I rode with my dad on promo tour runs, radio, in his offices at Motown, RCA and Arista. This fueled my creative passion.<\/p>\n<p>My parents always brought new music home but I think what really motivated me was when Dad left Motown to start his own business. I watched him build his business, sustain us and I listened to the artists he was working. I wanted to know everything, all aspects of the craft from the studio to the stage! I started working at Five Eights, Swaves Entertainment, Radio One- Blitz and Funk Festivals.<\/p>\n<p>My ultimate goal is to be a multiplatinum producer &amp; discover new and exciting talent. The Music Game has definitely opened up for Independents. New Music is found in different ways than my mom\u2019s and pop\u2019s era, when radio was the one vehicle for success. Now there are many other ways to introduce music &amp; break through. Being on social media platforms and allocating budgets for them is just as important as radio.<\/p>\n<p>Another change is the decline and now the resurgence of R&amp;B. The Game changer, Southern Trap, is becoming the staple on all formats. In my parents\u2019 day the influential cities, the home of creativity were NY, LA and Chicago. Now Atlanta has become the place where creativity flourishes.\u00a0 All things change though, and with Swaves Entertainment I hope to create the new wave!<\/p>\n<p>In my view of the future of the industry, it\u2019s geared more toward the independent, but the Royalty rates must improve. Radio must change, as social media platforms continue to set the stage for finding and breaking new music. Major record labels must move as if they are independent labels.<\/p>\n<p>There are so many songs that inspire me. Nas \u201cThe World Is Yours\u201d, Jay Z\u00a0 \u201cCan\u2019t Knock The Hustle\u201d &amp; Kanye West \u201cCan\u2019t Tell Me Nothing\u201d.\u00a0\u00a0 Follow me on IG @Swav3z.<\/p>\n<p>#LLF2019\u00a0 #BlackHistoryMonth #NextGeneration<\/p>\n","protected":false},"excerpt":{"rendered":"<p>My name is Michael L. Johnson Jr, Music Producer and CEO at Swaves Entertainment. My parents are Michael and Johnna Johnson. For as long as I can remember, I\u2019ve been [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":18312,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"give_campaign_id":0,"nf_dc_page":"","footnotes":""},"categories":[65],"tags":[],"class_list":["post-18310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PTL Profile: Michael Johnson Jr - Living Legends Foundation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/livinglegendsfoundation.com\/staging\/8684\/2019\/02\/21\/ptl-profile-michael-johnson-jr\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PTL Profile: Michael Johnson Jr - Living Legends Foundation\" \/>\n<meta property=\"og:description\" content=\"My name is Michael L. 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