Azim Rashid is an entertainment executive, strategist, and marketing specialist who has spent his career alongside chart-topping artists, executives, cultural icons, and industry leaders at global brands, including Motown, Universal, Atlantic, Capitol, Roc Nation, and Columbia Records. As an entrepreneur, he serves as CEO of the lifestyle clothing brand Alum Apparel, Chief Strategist for The Alchemy Group LLC, an entertainment marketing company and Founder of Behind and Beyond the Mic, his philanthropic foundation that fosters mentorship and coaching to up-and-coming entertainment executives.

A native son of Cleveland, Ohio, and a Texas transplant, his journey began with the Profile Records Rap group NEMESIS, which he co-founded in Dallas. His post-rap career led him into commercial radio, retail, and lifestyle promotion before forging into music and entertainment marketing, where he is best known for his input on promotion and marketing strategy for key clients that include Mary J. Blige, Sam Smith, NE-YO, Katy Perry, MIGOS, Sean “Diddy” Combs, T.I., Jaden Smith, Russ, The Roots, Erykah Badu, Raphael Saadiq, The Carters (Jay-Z and Beyonce), Lil Nas X, Lil TJay, Polo G, John Legend, Tyler The Creator, Chloe x Halle, Adele, and other legendary artists and icons.

A recognized graduate from the University of North Texas, philanthropic and community service pursuits include active membership in 100 Black Men of Metropolitan Houston, Alpha Phi Alpha Fraternity, Inc. (Life Member), Mark Cuban Heroes Basketball Center, Living Legends Foundation (Board President), National Museum of African American Music, The Recording Academy (Grammys) and UNT Alumni Association (Life Member).