Today, the Living Legends Foundation is celebrating the Heroes of Black Music & Culture.
Join us in congratulating JONATHAN RICKETTS, Strategic Partner Manager, Meta, our recognized “Hero Behind The Culture” for #BlackMusicMonth.
At Meta, Jonathan Ricketts is responsible for developing Reels music marketing programs that allow labels and artists to fully engage with core fans and expand their reach to new audiences via short form video.
He helps artists across select indie labels and distributor partners to adopt music tools available on Facebook, Instagram, and other Meta products, as well. Jonathan also curates IG Anthems, a weekly feature of trending music and new releases found on the IG @Creators page.
Prior to Meta, he served as a Premium Content Lead at Spotify where he leveraged lifecycle marketing and paid social strategy centered around artists’ new releases and catalog to drive premium subscribers. Jonathan also hosted and produced an in-house speaker series called Sampled at Spotify where he interviewed producers and DJs.
Jonathan’s career in the music industry began with an Urban Radio Promotions internship at Atlantic Records while completing his Mechanical Engineering degree at Columbia University’s School of Engineering and Applied Science. After graduating, he balanced his marketing pursuits at McCann and American Express with building music industry connections as a professional DJ in NYC.
Originally from New Jersey with a Jamaican heritage, Jonathan spent his childhood competitively playing soccer for multiple club teams, running track, and fostering his love for soul, hip hop, and dancehall music.
Follow him on IG @jayricksnyc.
Jonathan, the Living Legends Foundation recognizes your hard work and love for the culture. We see you and now others will too!
#livinglegendsfoundation #LivingLegend #HeroesBehindTheCulture #BlackMusic365